This in-depth profile on Alix Earle (age, net worth, height, family, parents, and her relationship with Braxton Berrios) goes beyond the usual covering her meteoric rise from TikTok GRWM videos to major podcasting, brand partnerships, Dancing With the Stars, and more. Learn how she maintains authenticity, shapes the “Alix Earle effect,” and leverages influence with equity deals, while staying grounded amid rapid fame.
1. Age & Early Life
Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. As of 2025, her age is 24. 0 Raised in a creative, close-knit family, she has shared glimpses of her upbringing—including her high school years at Red Bank Catholic and her visit home with siblings—even as her public persona emerged. 1
2. Height & Appearance
While not critical to her fame, fans often ask about her appearance: Alix is approximately 5’6″ (167–168 cm) tall. Her natural yet stylish presence and authentic appearance—warts and all—have become symbolic of her brand. 2
3. Net Worth & Business Ventures
Alix’s smart monetization of her online influence has resulted in an estimated net worth between $6 million to $8 million as of mid-2025. 3 Her income streams include blockbuster brand deals, affiliate income, podcasting (Hot Mess), modeling, and equity partnerships such as Poppi and SipMargs. Notably, her equity in Poppi-generated products turned lucrative when PepsiCo acquired the brand. 4 Forbes even named her to their 30 Under 30 list for 2023.
4. Family & Background
Alix is the elder daughter of Thomas “TJ” Earle (a construction magnate in New Jersey) and Alisa Earle. She has a younger sister, Ashtin, and three half-sibling children from her father’s second marriage to Ashley Dupré. Despite early family challenges, Alix has described her blended family as close and supportive. 6
5. Education & Scholarship
Alix graduated from Red Bank Catholic High School in 2019 and earned her BBA from the University of Miami in 2023. She now even endows a scholarship in her name at UM’s Herbert Business School. 7
6. Rise to Fame & the “Alix Earle Effect”
She began posting on TikTok in early 2020. A notable turning point came when she vulnerably shared her struggles with cystic acne and anxiety—leading to massive engagement. Her GRWM videos soared in popularity; viewers appreciated her raw authenticity. 8 The “Alix Earle effect” refers to the phenomenon where products she posts about rapidly sell out. 9
7. Podcast: Hot Mess with Alix Earle
In September 2023, Alix launched her podcast, Hot Mess, in collaboration with Alex Cooper’s Unwell Network. The debut episode hit #1 on the global charts, and the show briefly dethroned The Joe Rogan Experience on Spotify. 10 Though later dropped by Unwell Network in 2025, her reach and influence across audio platforms remain formidable. 11
8. Partnerships & Brand Strategy
Alix’s business savvy extends beyond affiliate deals. She negotiated equity-based partnerships with brands like Poppi—earning a major payout after PepsiCo’s 2025 acquisition—plus investments in SipMargs. She has also appeared in Super Bowl ads, revitalized trends like the skinny jean with Frame (goods sold out in 24 hours), and spoken at Harvard Business School on influencer branding. 12
9. Media Accolades & Recognition
Her accolades include Forbes 30 Under 30, TIME100 Creators (2025), Allure Beauty Creator of the Year, People’s Digital Creator of the Year, a spot on the Podcast Power List, and Rolling Stone’s Creators issue. She also graced the 2024 Sports Illustrated Swimsuit issue. 13
10. Dancing With the Stars & TV Appearances
In 2025, Alix was announced as a contestant on Season 34 of Dancing With the Stars, joining notable personalities like Robert Irwin. Her participation reflects both her mainstream appeal and platform-wide crossover. 14
11. Relationship with Braxton Berrios
Alix began dating NFL wide receiver Braxton Berrios in 2023; they confirmed their relationship publicly in November of that year. As of mid-2025, she has relocated to Houston with Berrios. The couple has been seen together at high-profile events like the Super Bowl and Coachella and even took a romantic getaway to Italy. 15 His career includes time with the Patriots, Jets, Dolphins, and currently the Houston Texans. 16
12. FAQs
Is Alix Earle from a wealthy family?
She comes from a financially stable background—her father runs a successful construction business—but she earned fame and financial success independently through her social media prowess, podcasting, modeling, and brand partnerships. 17
Why is Alix Earle so famous?
Alix is celebrated for her unfiltered authenticity, emotional vulnerability (e.g., acne, anxiety), engaging “Get Ready With Me” content, and her “effect” on products. Her multi-platform presence across TikTok, Instagram, podcasts, and brand campaigns amplified her rapid growth. 18
Why did Alex Cooper drop Alix?
Alix’s podcast initially ran on Alex Cooper’s Unwell Network. In 2025, it departed from that network—likely due to strategic changes or contract transitions, though no public controversies were cited. 19
Who is Alix Earle engaged to?
As of now, she is not engaged. She is in a relationship with Braxton Berrios, but no engagement has been announced. 20
Conclusion
Alix Earle’s evolution from a college student posting GRWM videos to a business-savvy influencer and entrepreneur is remarkable. Her transparent storytelling, strategic brand partnerships, and continued growth across media make her a standout among Gen Z creators. For guidance on building a brand, personal storytelling, or influencer monetization, explore our career strategy resources at Jobbuse Online.